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Don Ed Hardy (born 1945) is an American tattoo artist known for his tattoos, strong influence on the development of modern tattoo styles, and his eponymous apparel and accessories brand.

Ed Hardy was born in 1945 in Corona del Mar, California. He developed an early interest in art and tattoos, influenced by his surroundings and the tattoo culture emerging in California during the 1960s. He studied at the San Francisco Art Institute, where he further honed his artistic skills.

Hardy began his career as a tattoo artist in the 1960s, gaining recognition for his distinctive style characterized by vibrant colors and intricate designs. He opened his first tattoo studio in San Francisco in 1974, attracting a diverse clientele and solidifying his reputation as a pioneer in modern tattoo art.

In the early 2000s, Hardy partnered with fashion designer Christian Audigier to launch the Ed Hardy brand. The brand's apparel and accessories featured Hardy's tattoo art prominently, appealing to a wide audience and becoming a cultural phenomenon. The Ed Hardy brand expanded rapidly, with its distinct style influencing mainstream fashion trends.

Ed Hardy's legacy lies in revolutionizing tattoo art and bringing it into the realm of high fashion. His bold, expressive designs continue to inspire artists and designers worldwide. While the brand's popularity has fluctuated over the years, Hardy's impact on tattoo culture and fashion remains enduring.

1. "Don Ed Hardy". Fine Arts Museums of San Francisco. 10 May 2019. Retrieved 23 April 2021.
2. Hardy, Ed; Selvin, Joel (2013-06-18). Wear Your Dreams: My Life in Tattoos. Macmillan. p. 9. ISBN 978-1-250-02107-6.
3. Scancarelli, Derek (July 15, 2019). "A Day At The Whitney With Don Ed Hardy". Forbes. Retrieved 2022-09-13.
4. DeMello, Margo (2000). Bodies of Inscription: A Cultural History of the Modern Tattoo Community. Duke University Press. p. 103. ISBN 0-8223-2467-9.
5. Reed, Sam (August 30, 2022). "In Defense of Ed Hardy". InStyle. Retrieved 2022-09-20.