Kristel Van der Linden

- Expert Profile and Services Overview

A new journey per September 1 2021. As head of Business development of the famous museum Mauritshuis in the Hague i am passionate to co-develop new partnerships, support current and increase audience development.

Till August 2021 I was part of EY global Consulting team to strengthen the consulting brand. I had several responsibilities within the broader Brand Marketing and Communication team as we work agile. I love to co-create and work on brand strategy topics as well developing event formats, sponsorship strategies, creating client case studies to position Consulting at EY as a Tech and Transformation leader. 

From June 2017 till end of 2018 I rolled out the Brand, Marketing & Communications for EY wavespace, a global network of growth and innovation centers to help clients navigate the transformative age (ey.com/wavespace). 

I have created over the years a strong track record as an expert in the field of brand activation, sponsoring strategy, relationship marketing and internal engagement. I have experience in developing brand campaigns and in paid/owned/earned (including commercial P.R) media deals and driving marketing programs that support go to market activities.

I am proud of an Corporate Responsibility initiative I launched in 2016, the Olympic Legacy Volunteer project, a program run by a team of Belgium & Dutch people together with CR & BMC EY Americas and EY Brazil Advisory to bring our purpose alive by connecting 25 EY people from 8 countries to 6 NGO’s in Rio to help them with our knowledge. 

I am known for being a passionate driver, for building bridges and bringing people with different backgrounds and experiences together. I would consider myself as a relation builder at any level, being energetic and inspiring, having a vision and strategic overview but also being pragmatic with a hands-on mentality. From a reputation as well as business view I consider daily what is good.

Most important to say is that I love to work and to connect with people to strive for the best results every day internally and externally.